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Knowing me, knowing you - driving sales through customer engagement

Monday 19 March 2018

At it's simplest, customer engagement is about you knowing your customer and your customer knowing you and having a long, happy and mutually beneficial partnership. It's a bit like a marriage really.

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B2B Customer Surveys - how to nail them

Wednesday 22 November 2017

Listening to your customers is a vital skill. That much is obvious.

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Accountants have customers too - managing internal stakeholders

Monday 10 July 2017

Somebody once likened Marketing and Accountancy to a train journey.

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Progress not perfection - striving for customer excellence

Friday 02 June 2017

A recent Accenture survey showed over 90% of B2B companies plan to increase spending on customer experience; 78% of those questioned believe it provides competitive advantage.

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The proof that the CEO is the key to successful customer engagement

Friday 07 April 2017

A CEO who instinctively considers the customer as part of their decision making processes will automatically lead a company to success. Customer engagement will be the key differentiator assuming, of course, all the other components are on track. This is something I have come to believe in strongly, based on my experience working with many organisations of various sizes over the years.

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Take some NPS, add some insight: a recipe for customer engagement success

Monday 16 January 2017

Is better customer engagement one of your resolutions for 2017?  If it is then what is the best recipe for success?

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The customer journey - why is it so important?

Wednesday 26 October 2016

Company success and growth now more than ever hinges around how a company deals with it's customers.

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Top tips for a successful customer satisfaction survey

Friday 23 September 2016
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The wonder of customer insight

Friday 09 September 2016

How well do you really know your customers? This may help.

We have identified key touchpoints where you can gather customer insights - the trick is to make sure you are on top of them all. Read More

If you could sanity check your customer relationships - what should be at the top of your list?

Thursday 02 June 2016

At Bsquared we believe in listening to your customers – customers are individuals and they like to be heard. Most people appreciate your taking the time to listen to what they have to say.

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