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Survey finds only 29% of B2B customers are engaged - why I'm not surprised

Monday 22 February 2016

B2B companies are failing to engage 70% of their customer base according to a recent Gallup report.

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How to get the best out of your survey – and it’s not just about the numbers

Tuesday 16 February 2016

Out of the multitude of options available in the business-to-business world for gathering customer insight, surveys are still a valuable tool.  Knowing your customers and gathering the right information about them shows that you are already on the journey to increasing customer loyalty. Improved loyalty leads to better retention, more sales opportunities and the nurturing of strong advocates who can tell the world about your company.

We create B2B surveys for many of our clients. Based on our experience we would like to share some of our tips for success. Read More

The secret to a successful B2B survey - it's all in the planning

Wednesday 03 February 2016

We believe the key to success for any project lies in the planning and running a successful B2B survey is no exception.

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