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B2B Customer Surveys - how to nail them

Wednesday 22 November 2017

Are your Voice of the Customer activities falling short of the mark? Are they giving you the insights you suspect are out there? Or not? Are your customer satisfaction surveys giving you the information you need? Do you feel you are annoying your customers by asking them too many questions?

As a B2B company, you are likely to have many touchpoints within your customers - those who purchase your products, those who use them, the decision makers and the influencers. To get valid and useful Voice of the Customer data, who you target and how you approach them will vary depending on the objectives you set. Read More