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NPS is a key Voice of the Customer metric - just don't use it alone

Tuesday 14 January 2020

Most B2C and many B2B organisations use the Net Promoter Score (NPS®) as a metric to understand customer loyalty and as a key part of a Voice of the Customer programme.

NPS is a powerful metric, and it's popularity lies in it's simplicity. Used alone, however, it Read More

Voice of the Customer Best Practice

Monday 13 January 2020

Bsquared specialises in helping B2B improve customer engagement and customer retention through the best use of Voice of the Customer. Here we share our views on VoC best practice.

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