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How to get the best out of your survey – and it’s not just about the numbers

Tuesday 16 February 2016

Out of the multitude of options available in the business-to-business world for gathering customer insight, surveys are still a valuable tool.  Knowing your customers and gathering the right information about them shows that you are already on the journey to increasing customer loyalty. Improved loyalty leads to better retention, more sales opportunities and the nurturing of strong advocates who can tell the world about your company.

We create B2B surveys for many of our clients. Based on our experience we would like to share some of our tips for success. Read More

The secret to a successful B2B survey - it's all in the planning

Wednesday 03 February 2016

We believe the key to success for any project lies in the planning and running a successful B2B survey is no exception.

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Face-to-face customer reviews give startling customer insight

Wednesday 13 January 2016

It's a simple fact that the more you know about your customers and what they need from you, the better you can provide for them. Giving them better service is the best way of improving customer loyalty.

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How to get closer to your customers

Friday 08 January 2016

Do you have long term contracts with customers? Are you regularly monitoring the strength of your customer relationships? Do you regularly check that your customers are happy with your services? Do you know if your customers are confident in your ability to deliver to their expectations?

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Improving your customer loyalty starts with a simple step

Tuesday 05 January 2016

The journey towards improving your customer loyalty starts with the simple step of measuring where you are now.

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Top tips to improve customer engagement in 2016

Wednesday 23 December 2015

In 2016, organisations which focus on gathering the right data and getting the best analysis will be the clear winners.

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Why a mature approach to customer engagement makes companies more competitive

Thursday 26 November 2015

Companies with a mature approach to customer engagement outdistance their competitors. Organisations which have a more intimate knowledge of their customers are able to quickly identify new business opportunities and improve the probability of winning. They build confidence in their ability to provide customers with exactly what they need and generate customer loyalty and improve retention.

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6 ways to increase the loyalty of your customers

Tuesday 10 November 2015

It is often said The Customer is King. Undoubtedly, this is more true now than ever before.

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How to measure and improve the strength of your customer relationships

Monday 26 October 2015

We are certain you value your customers but how well do you really know them? You probably know what excites and delights them but do you really know what they are thinking and how that might impact you?

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If improving customer engagement is a driver of company success, where should the focus be?

Monday 26 October 2015

It is an acknowledged fact that companies who understand their customers and have a clearly articulated customer management strategy out-perform those that don’t. Yet many companies struggle to measure and profit from this.

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