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Top tips for a successful customer satisfaction survey

Friday 23 September 2016
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The wonder of customer insight

Friday 09 September 2016

How well do you really know your customers? This may help.

We have identified key touchpoints where you can gather customer insights - the trick is to make sure you are on top of them all. Read More

If you could sanity check your customer relationships - what should be at the top of your list?

Thursday 02 June 2016

At Bsquared we believe in listening to your customers – customers are individuals and they like to be heard. Most people appreciate your taking the time to listen to what they have to say.

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Keep improving customer loyalty – it’s crucial for customer retention

Monday 16 May 2016

Customer loyalty is something every business endeavours to improve but it’s difficult to measure and the benefits are often subjective and not quantifiable. When senior management are taking investment decisions, they may take some convincing that improvements in customer loyalty actually bring benefits to the bottom line.

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How to promote strong, sustainable customer relationships

Friday 01 April 2016

Customer loyalty and customer satisfaction are important measures for B2B organisations.

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To clearly hear the Voice of your Customer - be simple, straightforward and succinct

Friday 18 March 2016

Measuring and monitoring the Voice of the Customer is as crucial to B2B companies as it is in the B2C world.

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Survey finds only 29% of B2B customers are engaged - why I'm not surprised

Monday 22 February 2016

B2B companies are failing to engage 70% of their customer base according to a recent Gallup report.

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How to get the best out of your survey – and it’s not just about the numbers

Tuesday 16 February 2016

Out of the multitude of options available in the business-to-business world for gathering customer insight, surveys are still a valuable tool.  Knowing your customers and gathering the right information about them shows that you are already on the journey to increasing customer loyalty. Improved loyalty leads to better retention, more sales opportunities and the nurturing of strong advocates who can tell the world about your company.

We create B2B surveys for many of our clients. Based on our experience we would like to share some of our tips for success. Read More

The secret to a successful B2B survey - it's all in the planning

Wednesday 03 February 2016

We believe the key to success for any project lies in the planning and running a successful B2B survey is no exception.

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Face-to-face customer reviews give startling customer insight

Wednesday 13 January 2016

It's a simple fact that the more you know about your customers and what they need from you, the better you can provide for them. Giving them better service is the best way of improving customer loyalty.

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