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Keep improving customer loyalty – it’s crucial for customer retention

Monday 16 May 2016

Customer loyalty is something every business endeavours to improve but it’s difficult to measure and the benefits are often subjective and not quantifiable. When senior management are taking investment decisions, they may take some convincing that improvements in customer loyalty actually bring benefits to the bottom line.

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How to promote strong, sustainable customer relationships

Friday 01 April 2016

Customer loyalty and customer satisfaction are important measures for B2B organisations.

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To clearly hear the Voice of your Customer - be simple, straightforward and succinct

Friday 18 March 2016

Measuring and monitoring the Voice of the Customer is as crucial to B2B companies as it is in the B2C world.

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Survey finds only 29% of B2B customers are engaged - why I'm not surprised

Monday 22 February 2016

B2B companies are failing to engage 70% of their customer base according to a recent Gallup report.

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How to get the best out of your survey – and it’s not just about the numbers

Tuesday 16 February 2016

Out of the multitude of options available in the business-to-business world for gathering customer insight, surveys are still a valuable tool.  Knowing your customers and gathering the right information about them shows that you are already on the journey to increasing customer loyalty. Improved loyalty leads to better retention, more sales opportunities and the nurturing of strong advocates who can tell the world about your company.

We create B2B surveys for many of our clients. Based on our experience we would like to share some of our tips for success. Read More

The secret to a successful B2B survey - it's all in the planning

Wednesday 03 February 2016

We believe the key to success for any project lies in the planning and running a successful B2B survey is no exception.

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Face-to-face customer reviews give startling customer insight

Wednesday 13 January 2016

It's a simple fact that the more you know about your customers and what they need from you, the better you can provide for them. Giving them better service is the best way of improving customer loyalty.

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How to get closer to your customers

Friday 08 January 2016

Do you have long term contracts with customers? Are you regularly monitoring the strength of your customer relationships? Do you regularly check that your customers are happy with your services? Do you know if your customers are confident in your ability to deliver to their expectations?

Steve Jobs' mantra is as important to B2B customers relationships as it is to those in the consumer world. Understanding and monitoring your customer engagement is vital to ensure you are at the top of the list when contracts come up for renewal and that you keep your customers from entertaining your competitors. Read More

Improving your customer loyalty starts with a simple step

Tuesday 05 January 2016

The journey towards improving your customer loyalty starts with the simple step of measuring where you are now.

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Top tips to improve customer engagement in 2016

Wednesday 23 December 2015

In 2016, organisations which focus on gathering the right data and getting the best analysis will be the clear winners.

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